PRIVACY POLICY

At Elitefits, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, in accordance with applicable data protection regulations and best practices.

1. Purpose of Data Collection

We collect personal information only as necessary to:

  • Order Fulfillment: Process, confirm, ship, and support orders placed through our website.

  • Account Maintenance: Create, manage, and maintain your customer account, including loyalty or rewards programs.

  • Customer Support: Respond to your inquiries, complaints, and feedback.

  • Personalization: Enhance your user experience, tailor recommendations, and display content and advertisements based on your preferences and behavior.

  • Security: Prevent fraudulent activities, unauthorized access, or abuse of our services.

  • Legal Compliance: Fulfill our legal obligations under applicable regulations and respond to lawful requests from authorities.

2. Scope of Information Collected

We collect information directly from you, through your interactions on the website, and from third-party legal sources. The information may include:

  • Full Name, Date of Birth, Address, Email, Phone Number

  • Login Credentials (username, password, security questions)

  • Payment and billing details (including credit card or bank account information)

  • Order history and transaction data

  • Cookies, IP address, browser/device data, and usage behavior for website analytics and advertising personalization

You may access and review your personal order history by logging into your account on Elitefits.

3. Data Retention

We retain your personal information:

  • As long as your account remains active or

  • Until we receive a written request for data deletion

All personal data is securely stored on our servers and maintained with strict access controls.

4. Disclosure to Third Parties

We do not share, sell, or lease your personal information to any third party except in the following circumstances:

  • Service Providers: Partners involved in logistics, payment processing, and technical services under confidentiality agreements.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, data may be transferred with the business.

  • Legal Requirements: When mandated by applicable laws, regulations, or legal processes.

  • Joint Programs: For co-branded or affiliate programs where data is necessary for fulfillment and is protected under data sharing agreements.

All third-party partners are contractually obligated to comply with privacy laws and data protection standards.

5. Data Security Measures

We implement administrative, technical, and physical safeguards to protect your personal data:

  • Secure server environments with restricted access

  • Industry-standard encryption for payment information

  • Regular vulnerability assessments and threat monitoring

  • Incident response protocols in the event of data breach or unauthorized access

In case of a security incident, we will notify affected individuals and regulatory bodies as required by law.

6. Your Rights

You have the following rights regarding your personal information:

  • Access & Correction: You may log in to your account to review and update your data.

  • Consent Withdrawal: You may withdraw consent to the use of your information at any time.

  • Objection & Restriction: You may object to or request limits on data processing under certain circumstances.

  • Data Portability: Where applicable, you may request a copy of your data in a machine-readable format.

7. Data Deletion Requests

To request full deletion of your personal data from our system, please contact us via:

📧 Email: [email protected]

We will verify your request and confirm once your information has been fully removed, subject to legal and regulatory limitations.

8. Contact Information

If you have any questions or concerns regarding this Privacy Policy or the handling of your personal information, please contact us:

By continuing to use Elitefits, you agree to the terms outlined in this Privacy Policy. We encourage you to review this policy periodically, as it may be updated to reflect changes in legal requirements or business practices.